Do you know who your potential clients are? Do you know where they are? Do you know how they think? Do you know what colour their underwear is?*
If you don't, how can you convince them to use your services?
Good market research will save you money because it will stop you spending money on marketing campaigns that end up in the bin. It will allow you develop campaigns which actually work, and more importantly, earn you new business.
* The underwear thing isn't crucial but we wanted to be sure we had your attention.
We have coordinated qualitative and quantative market research projects, employing a variety of techniques from telephone surveys to focus groups amongst target markets from executives to bikers. We manage sample sizes from ten to two thousand. Our research reports have been used internationally and by the government.